When the dream is bigger than assessing the reality, it turns into an illusion not a success. An e-commerce and selling online is one of the most popular ways to build a successful business. However, if it is not built and established on solid marketing foundations it won't thrive.
It is substantial to know the numbers of online retailers globally and in the US to better understand your total addressable market. There are 7.1 million online retail store, and 1.8 million of them are in the United States. Do you think just building a website or having an e-commerce is good enough to build a profitable online store? The answer is, absolutely not.
Does that mean quitting the idea of building a business and presence online? The answer is, absolutely not. Today and after the unusual situation of the pandemic building an e-commerce and selling online is the best and most profitable way of doing business. However, creating authentic marketing strategies that will have this company standout in the middle of the crowd is the key.
Creativity, intelligence, and courage powered by technology must be the base of the created and applied marketing strategies to build a profitable business on the short and long-term.
The world is moving toward a new era powered by innovative ideas, audacious presentations, and fascinating images in the virtual world to recover from the sudden impact of the pandemic. And pave the road for a greater future focused on working online to minimize the emission of carbon dioxide for repairing the environment.
Fashion shows and fashion weeks are not what we used to know, it is becoming digital shows, connecting both consumers and industry audiences.
The concept of group shopping at virtual malls "The Squadded Shopping Party" is rising.
Innovative and authentic marketing strategies are the key to turn an ordinary e-commerce into a booming online retail that open doors to have the world shop with you not just locals.