While the sudden change caused by the pandemic impacted small businesses in negative ways, turning its impact in positive ways is a choice. The pandemic did not end small businesses but had them reborn to take the lead.
When foundations are not built to be strong enough to hold a business, sudden storms can be destructive. The same concept applies on small businesses. The learned lesson from the pandemic is rebuilding and restructuring with solid marketing foundations that get small businesses to stay strong in the face of unusual challenges.
Large companies were able to adapt faster to the unusual situation. They created advanced solutions, and for some doubled their sales, due to their solid marketing foundations and their understanding of the concept of marketing. They collect data, analyze it, see ahead, create strategies and apply them as quick as possible. Verses small businesses struggle, due to the lack of having marketing foundations. In which, they work without set strategies in advance, without a vision or a plan. They don't collect data, they make impulsive decisions, they depend on networking as a form of marketing, they fear change instead of utilizing it in favorable ways, they fear to standout with authentic strategies, they sell door to door and one on one instead of having marketing strategies to generate sales.
The pandemic was the wake up call to have small business owners change the way they envision marketing, to get reborn, to take the lead and prosper.
Building solid marketing foundations with factual numbers and data, creating authentic marketing strategies, and rising with excellence in delivering services or products and in connecting the dots between their customers need and their professional being are the ways to get reborn.
I expect small businesses to emerge from the pandemic better placed to adapt to the changes around them and thrive.
It is time for small businesses to be stronger, more creative, and authentic. It is time to get them restructured with effective marketing strategies and foundations. It is time for them to build the extraordinary and take the lead.
Founder of MAOC Studio