Does your business need traditional marketing or digital marketing? The answer lies in understanding the true meaning of marketing.
It is a fact, that the digital world has impacted the way small businesses run, operate, market and advertise. The impact of digital marketing has helped some businesses to profit, but cost millions of businesses a real loss. The difference between losing or profiting lies in understanding the true essence of marketing, whether it is digital or traditional.
The essence of effective marketing, whether it is traditional or digital is in the “Intellectual Processing of Information”starting from collecting the needed data to turning these data into effective strategies, rationally and creatively.
Understanding your customers and their needs, knowing your competitors and understanding their strategies, determining prices, and understanding the demographics of the area are some of the base information that must be collected and analyzed ahead of creating effective marketing strategies if it was traditional or digital.
Traditional and digital marketing is one, they are inseparable. Traditional marketing is always focused on the intellectual processing of information and marketing progress in general. Digital marketing is focused on SEO, search engines, and social media. The separation of traditional marketing from the digital is the main cause of having millions of small businesses fail and lose altogether. Combining both into one marketing process is the way to have small businesses succeed, profit, and prosper in the short and long-term.
No matter how powerful the marketing activities are unless they are planned with strategies based on facts and numbers from market research, the digital approach will not be as rewarding as it should be. Especially, on the long-term.
The offered opportunities by the digital world are unlimited to create success and profit. However, the methods of traditional marketing must be a big part of it.
Founder of MAOC Studio