While providing patients with the best dental services is the main key to have a dental practice standout, attracting patients is our focus to help dentists market their practice effectively to grow and standout.
The ADA Health Policy Institute reports that the percentage of dentists in private practices who are owners has declined overall since 2005. The decrease is partially due to the corporate dentistry claiming a larger and larger share of the dental marketplace. Duplicating marketing paradigms among dental practices, preventing the majority from standing out.
If we compare dentists private practices' websites, online presence, content writing, and the way they are presented, we can easily figure out the duplication, that lacks a distinctive strategy to set them apart.
Every dentist has a different patient base with different needs. Unless a marketing strategy is authentically created to cover those needs and the demographic basis, the dental practice will stay hidden in the crowd.
Authentic marketing strategies are the beginning of building a distinguished dental practice, and the way to have it standout on the short and long-term.