In a market that is filled with offers and features to build or buy a website, what is the right choice to make for buying a website? First, to define a website, know that it is your virtual office and online presence and the place to close sales. The reason you invest in having a website is to let the internet crowd know about your business and find you online. As they find you and get impressed with your brand, presence, services, products and offers they become your customers and sales will flow. For achieving these goals you must start with a marketing strategy, then implement it within your website design.
There are varieties of offers online to build a website, either by yourself or by hiring an expert. If you choose the first option, learn that it is doable, however you have to venture into tons of possibilities. Starting from choosing the right hosting company, creating an effective marketing strategy, transforming the marketing strategy into words and images and actual steps, to working on optimizing the website on search engines. Throughout the process you will spend at least a month if not more to venture, learn and build the website. When it is done and published you still have to work on integrating the website with social media and advertising to generate sales. What is the right keywords to use for advertising? What is the message you need to communicate with potential customers? Are you doing it right or not? All can be puzzling and confusing. Consequently, it shakes your beliefs and confidence, puts you in doubts, and costs you time and money. And most importantly it shifts your focus from advancing your field of business and mastering excellence to falling into the endless online possibilities and loops. In which it causes a decrease in sales (or lack of sales) and frustrations.
It is not an exaggeration to say that this is one of the major reasons business owners don't receive sales, get frustrated and quit before they even make it. The internet is a world of possibilities. Not being able to make it online, gets business owners to feel down and quit. This is not because their field of business is not profitable but because they are venturing and investing their time and energy into a world that has nothing to do with their original expertise. Thinking they can handle the marketing and advertising aspect, because they have access to the internet and its open 24/7 with easy or free possibilities.
The second option is to hire a professional company to build the website. As well there are so many options and offers. Website designers are all over the world. Pricing varies from country to country but they all exist online. Some overseas companies accept lower dollar rates in consideration of the currency difference. Their focus is to deliver a one time job for a low rate. You choose the words, template and pictures and they put it all together, regardless of what is your strategy and how it coheres with your field of business.
The other alternative is to hire a marketing company and have the marketing experts create the effective marketing strategy, content writing and the design to embody your business brand and turn the website into a virtual office to close sales. You will have a peace of mind knowing that the experts understand your business needs. They deliver the right marketing message and embody your brand to generate customers and sales from your website.
We highly recommend to work with marketing experts to have them build your website, it is the right choice!
Your website is the first brick in building online presence, therefore it must be designed and built with marketing strategies.