Having a website is imperative to create online presence, however the major question is, does your website generate customers and sales or it just exists online?
When you invest in having a website designed you have to keep in mind that it must be designed, optimized and advertised to generate customers and sales. Therefore it must be designed with a marketing strategy to present your business brand and have visitors turn into customers.
A random design that is based on attractive graphic work will not generate sales and it will not build a short and long-term business success. Having your business exist online is one thing but having this presence generate customers and sales is the real thing that will keep you in business.
Work with marketing experts to have them build your website with a marketing strategy!