While advertising is the way to let people know about your business, marketing is the way to make the most out of the advertising campaign to receive worthy results. Marketing and advertising work hand in hand. Cancelling one will not make use of the other and it will minimize the outcome.
The definition of marketing goes beyond building a website, getting on social media, or launching an advertising campaign. Marketing is the blueprint you need to measure every marketing activity with effective strategies to build a powerful business that generate sales and constantly increase it. Blueprints can be created by architects, marketing strategies can be created by marketing experts only.
If you are aiming to receive results from your advertising campaign you must have the marketing work done before launching the advertising campaign.
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